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第五卷第1期(Vol.5, Issue1)訂閱此頁面公告訊息 RSS ( News RSS Feed )

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體驗行銷能提升品牌忠誠？中介與干擾混合效果之影響Can Experience Marketing Increase Brand Loyalty? The Impact of Mixed Effects of Mediation and Moderation
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電視劇的酒品置入對閱聽人飲酒風險認知影響之初探An Exploratory Study on the Influence of Alcohol Product Placement in Television Series on Audience’s Risk Perception Regarding Alcohol Use
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運用最佳化模式探討外包業務稽查─以醫院外包稽核為例Investigating Outsourcing Job Management Auditing through an Optimization Model─The Evidence of Outsourcing Job in a Hospital
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