摘要
這篇研究以認知需求之文獻為基礎提出：認知需求高之員工，會有較高的創意過程投入，進而激發高創意績效。以問卷調查取得415份臺灣公司新產品開發團隊之配對樣本，實證結果顯示：認知需求高的員工可經由提高創意過程投入來增加創意績效。這樣的研究結果能補充了認知需求、創意過程投入、與創意績效文獻之缺口；同時也能給予有關的理論與管理建議。
關鍵詞：認知需求、創意過程投入、創意績效
Abstract
Drawing on need-for-cognition literature, this study proposes that employees with a higher level of creative processes and deliver higher creative performances. This research used a questionnaire survey to collect 415 pair-wise responses from new product development teams in Taiwanese companies. Empirical results found that workers with a high need for cognition come up with creative ideas by engaging in creative-relevant processes. This study not only complements relevant literature about the need for cognition, creative process engagement, and creativity performance, but also offers some theoretical and managerial implications.
Keywords: Need for cognition, Creative process engagement, Creativity performance