摘要
近年來台灣盛行收集角色設計之公仔商品，不論是店家販售或是夾娃娃機、扭蛋機及便利超商的聯名促銷與集點加購等，各種消費者年齡與性別皆以不同形式帶來驚人商機。然而，通常公仔的設計並非以消費者為導向進行設計與開發，而是透過設計師主觀的認知、經驗、美學喜好所設計，這樣的設計模式是一種不可複製的成功模式，對企業來說增加了商品開發與上市的風險。因此本研究將透過科學化的角度客觀分析，對消費者而言角色公仔商品的視覺感受關鍵要素與特徵，結合質性與量化的研究方法與步驟，進行探究與歸納角色公仔商品視覺感受吸引力的關鍵，最終與角色公仔商品設計專家問卷進行差異比較，希望提供給未來開發與設計角色公仔商品的企業與設計團隊有科學的參考依據。
關鍵詞：角色公仔商品、視覺感受、關鍵要素
Abstract
In recent decades, the trend of collecting character figure products has arisen. Be it the action figure figures sold in shops, from the claw machines, from the capsule vending machines, or given through the convenience store bonus rewards, or credit card promotions, this trend has brought tremendous business opportunities regardless of the age and the gender of consumers. However, the design of a figure usually is not developed towards consumer choices, yet it is through a designer’s perceptions of arts and design based on his or her experiences. This product design is a successful pattern that cannot be copied, which also presents a risk for most business to develop such products and put them on the markets. Therefore, this study is to discuss and analyze the key factors for how character figure products can bring attractions for consumers’ visual perceptions through scientific angles and objective views, combined with qualitative and quantitative researches. Ultimately, the study results can be analyzed for difference using the figure character design specialists’ questionnaires. It is expected that this study can provide a scientific reference for the product design team and the product businesses.
Keywords: Character Figure Products, Visual Perceptions, Key Factors