摘 要
大目降藍線自行車道可飽覽虎頭埤風景區景緻，自行車道各有其不同的特殊性，引起本研究探討大目降藍線之自行車騎士其休閒動機與休閒效益之關係。本文旨在建構並驗證休閒動機與休閒效益之關係模式，並透過便利抽樣之方式，以大目降自行車道從事自行車活動之族群為研究對象，共計回收268份有效問卷，資料分析方法運用驗證性因素分析與結構方程模式等統計進行分析。研究結果顯示：休閒動機正向且顯著影響休閒效益。經由結構方程模式驗證性分析之後，所提出之模式適用於此研究，自行車騎士的休閒動機與休閒效益之關係密切，最後提出若干管理意涵與未來研究方向之建議。
關鍵詞：單車騎士、休閒動機、休閒效益、自行車道Abstract
Tavocan Line Blue Bike Lane offers a panoramic view of Hutoupi Secnic Area. Different bicycle lanes have their own special characteristic. This study explored the relationships between leisure motivation and leisure benefits of the bikers. This study aimed to construct and examine the nature of relationships between leisure motivation and leisure benefits. A convenience sample was employed for the study with 268 questionnaires collected from the bikers of Tavocan Bike Lane. Data was analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM). The analytical results indicate the leisure motivation has a positive and significant effect on leisure benefits. Managerial implications and future research suggestions are proposed in this study as well.
Keywords: Bikers, Leisure Motivation, Leisure Benefits, Bike Lane