摘要
零售車輪理論模式解釋為何市場上零售業會不斷推陳出新，此理論也符合台灣零售業變化的現象。與消費者日常生活最相關的即是屬於綜合商品零售業的便利商店、超級市場、量販店。這三個業態存在台灣的時間最長不超過50年，甚至量販店於台灣存在的時間也僅25年，而這三個業態目前的樣貌也與起初的樣貌有很大的不同。本研究的目的係以最新的數據資料分析這三個業態的策略、空間變化、營業額及店家數變化，由於這三個業態皆已進入飽和期，未來的發展空間相當有限，由零售車輪理論可推知此時新的業態有進入台灣的市場空間。為了了解未來台灣綜合商品零售業市場可行的發展方向，本研究蒐集國外的文獻、網站資料尋找適合於台灣發展的業態。經過評估分析後本研究認為歐洲市場上的折扣店為台灣未來可行的發展業態，並估算出未來折扣店於台灣的市場大小與可開設的店家數。
關鍵詞：零售業、量販店、超級市場、便利商店、折扣店
Abstract
The wheel of retailing theory explains why retailors keep their businesses innovative in the market and the thoery accords with the development of retail market in Taiwan. The most relevant retail businesses to our daily life are the convenience store, supermarket and hypermarket. Although these three businesses have presented been here in Taiwan for less than 50 years, their modern versions make a very significant difference from their originals. This research uses the latest data to analyze the three businesses’ strategies, the change of location, sales, and the number of stores. It shows that these three retail businesses’ development is entering the maturity stage. In the wheel of retailing theory, we infer that a new round of retail business is coming to the retail market. In order to find a feasible development model of retail business in Taiwan’s retail market, this research collects information from foreign papers and websites, and propose that the discount store in Europe might be suitable in Taiwan’s retail market and the number of discount store in Taiwan’s market is also calculated.
Keywords: Hypermarket, Supermarket, Convenience Store, Discount Store, Retail Market