摘 要
祭祀文化在閩台地區是非常獨特的文化資產之一。隨著全球化數位媒體的快速發展，許多傳統民俗文化受到現代資訊潮流的衝擊。導致大眾往往不明白祭祀行為中所代表的文化涵義。本研究以現代科技保存文化資產的趨勢背景下，設計一款以擴增實境結合閩台地區傳統祭祀文化的互動導覽介面。期待大眾能更容易接受祭祀文化資訊。研究方法以時間績效評估、問卷評量、結構式訪談作為工具。探討各變項之間，時間操作效率與擴增實境的使用者經驗感受。根據實證分析後，歸納出以下結論：(1)在時間績效評估中，使用者多數能夠以良好的效率完成任務，且無放棄或失敗的情況。顯示此介面在操作流程上，符合大眾的心智模型。(2)在使用者主觀感受問卷評量中，各項準則評分皆達6分以上。顯示使用者多趨向於滿意，符合擴增實境的設計準則評估。(3)在結構式訪談中，多數使用者對於文化導覽體驗持正向認同。說明擴增實境結合祭祀文化，確實有助於加深學習印象，且能激發探索興趣，進而提升文化認同度。
關鍵詞：祭祀文化、導覽介面、擴增實境、使用者經驗Abstract
The culture of ancestor worship is one of the very unique cultural assets in Fujian and Taiwan regions. With the fast development of digital media, many traditional cultures are being impacted by the trend of modern information. Many people do not understand the cultural meaning of the behavior of ancestor worship. Aiming to apply modern technology to the preservation of cultural assets, this study has designed an interactive touring interface based on augmented reality that represents traditional culture of ancestor worship in Fujian and Taiwan regions. This design aims to make people accept the culture of ancestor worship more easily. The research methods includes time performance evaluation, questionnaires, and structured interview, which we use analyze the time operation efficiency and the user experiences and feelings of augmented reality under the conditions of different variables. After the analysis, the following results are summarized: (1) in time performance evaluation, most of the users could complete the task with good efficiency and there is no giving up or failure. This shows that the operation flow of the interface matches with the mental models of the people. (2) In the questionnaires about users’ subjective feeling, the scores of all the criteria have reached 6 or above. This shows that users are close to being satisfied, which matches with the evaluation of design criteria for augmented reality. (3) In the structured interview, most of the users have positive identification with the cultural touring experience. This shows that combining augmented reality with the culture of ancestor worship could definitely intensify the learning impression. Besides, it could stimulate the exploring interest and further strengthen the cultural identification.
Keywords: Ancestor-Worship Culture, Touring Interface, Augmented Reality, User Experience