摘要
面對快速老化及少子化的人口結構轉變，老人安養照護的軟、硬體建設刻不容緩。而社會與生活環境變遷則使得家庭結構產生轉變，銀髮族自理日常生活所需的比例也日漸提高。因此，適度的休閒活動能重新安置銀髮族生活的著落點，豐饒銀髮族心靈與排除無聊感。合唱就是銀髮族重要的休閒活動之一。本研究以「高杏合唱團」為個案研究對象，探究業餘合唱團體致力於追求音樂及教化社會心靈的歷程。除了瞭解合唱團的經營隨時間演進而產生的改變以外，外在環境的競爭、各方資源的匱乏以及團員對於業餘合唱團的投入與價值認知等，每個層面都足以影響高杏合唱團之永續經營與管理。透過表演藝術團體經營管理理論的探究，以及臺灣地區的表演藝術產業結構個探討，輔以高杏合唱團特殊的專業與業餘兼具之屬性，除了對合唱產業面臨的挑戰進行全面的審視以外，企盼為提昇銀髮退休生活品質進而發展與歸納出業餘銀髮族合唱團隊永續經營管理的模式。
關鍵詞：銀髮族、合唱、經營管理、平衡計分卡
Abstract
With the transformation of population structure due to the trend of ageing and low birth rate, the demand of both software and hardware for attending seniors is urgent. In the meanwhile, the changes of society and environment further lead to changes of family structure, which results in the growing percentage of seniors’ self-administration. Therefore, participation into moderate leisure entertainments indeed enriches seniors’ soul and comforts their hearts. The chorus is one of the leisure entertainments. Based on data collected from Kaosing Community Chorus, this study investigates the difficult and arduous progress of an avocational community chorus in pursuing social moralization. In addition to the process of a community chorus’s operation, this study investigates the external competitions, resources t deficiency, the investment in an avocational community chorus, and the chorus members’ perception of value. Based on the discussion of theories of performing art, the specialty of Kaosing Community Chorus with both professional and avocational traits, and the structure of Taiwan Performing industry, this study wants expects to develop a sustainable operational model of a seniors’ community chorus.
Keywords: Seniors, Chorus, Operations and Management, Balanced Scored Card