摘要
近年來，許多大學的商管學院陸續推出與創業管理相關課程，以培育學生在創業上的理念及實現。而其中，創業意願與創業行為的影響因素廣受討論。本研究以微型創業為標的，採用擴充計畫行為理論與擴充創業意向模型兩個模型進行分析。本研究的樣本以台灣南部開設創業管理相關課程的餐旅管理學系大學生為主，共計105位。研究結果，在擴充計畫行為理論與擴充創業意向模型，主觀規範及創業警覺能力會正向影響大學生創業行為，而擴充創業意向模型之解釋能力相對較高。研究結果可供學校做為輔導學生創業的參考依據。
關鍵詞：計畫行為理論、創業意向模型、創業警覺能力、微型企業
Abstract
With the global emphasis on entrepreneurship, universities in Taiwan have launched entrepreneurship management courses to guide students to in understanding entrepreneurial concepts. However, identifying the specific factors that influence students' willingness and behavior to start businesses remains a critical issue. Focusing on micro-entrepreneurship, this study compares two theoretical frameworks: the Expanded Theory of Planned Behavior (ETPB) and the Expanded Entrepreneurial Intention Model (EEIM). The study surveyed 105 university students majoring in hospitality management in southern Taiwan who were enrolled in entrepreneurship management-related courses. The results indicate that within the ETPB model, subjective norms have a significant positive impact on entrepreneurial behavior, whereas in the EEIM, entrepreneurial alertness is the primary driver. Notably, the study finds that the EEIM demonstrates relatively higher explanatory power. These findings offer valuable reference points for educational institutions seeking to foster student entrepreneurship.
Keywords: Theory of planned behavior, Expanded entrepreneurial intention model, Entrepreneurial alertness, Micro-entrepreneurship